Premium Luggage.
Without the Premium Price.
We're building luggage the way it should be: durable, beautiful, and accessible.
The Story Behind TORNARO
"After visiting 30+ countries, I was frustrated. Every trip, I'd watch expensive aluminum luggage get tossed around airports while mine fell apart."
From the streets of Tokyo to the fjords of Norway, from bustling Bangkok to quiet Icelandic villages—I've dragged luggage through it all. And with every trip, the same problem: finding luggage that was actually built to last without costing as much as the flight itself.
While researching luggage for yet another trip to Japan, I noticed something shocking. Premium brands were charging 5,000-10,000 SEK for aluminum carry-ons. When I dug deeper, I discovered these products were manufactured in the same factories, using the same materials as cheaper alternatives.
The difference? Brand markup. Massive marketing budgets. Retail overhead. Luxury positioning.
I decided to build TORNARO differently. Working directly with manufacturers who supply Master Lock, Office Depot, and Honeywell, I cut out the middlemen and the brand tax. Same aircraft-grade aluminum. Same rigorous testing. Half the price.
Our Mission: Make premium aluminum luggage accessible to everyone who loves to travel—without sacrificing quality or your budget.
This is just the beginning of our journey, and we'd love to have you join us.
Manufacturing Excellence
Our luggage is manufactured at a facility that has produced over 10 million pieces for international brands like Master Lock, Office Depot, and Honeywell. This isn't dropshipping or rebranding—we work directly with manufacturers to ensure every detail meets our standards.
Pieces Manufactured
Quality Certified
Quality Inspected
We use premium aluminum-alloy construction, advanced silent wheel systems, and one-piece manufacturing methods. Every piece goes through rigorous quality control before reaching you. We don't compromise on materials or craftsmanship.
Why TORNARO Costs 50% Less
Traditional Brands
- ✗Retail markups (40-60%)
- ✗Multi-million SEK marketing budgets
- ✗Celebrity endorsements
- ✗Expensive flagship stores
- ✗Multiple distributors
- = 6,000-10,000 SEK
TORNARO
- ✓Direct-to-consumer (no retail markup)
- ✓Online-only (no store overhead)
- ✓Word-of-mouth marketing
- ✓Direct manufacturer relationship
- ✓Lean operations
- = 2,999-4,299 SEK
Save 3,000-6,000 SEK compared to premium brands
See the DifferenceSwedish Design Philosophy
TORNARO is built on Swedish design principles: simplicity, functionality, and longevity. We believe premium products should be accessible, not exclusive. Quality shouldn't require sacrificing your budget.
Each piece is designed to last decades, not seasons. The aluminum body ages beautifully—every scratch tells a story of your adventures.
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Common Questions
Why haven't I heard of TORNARO before?
We're a new brand launching with our Founding Collection. Instead of spending millions on marketing and celebrity endorsements, we're investing in product quality and passing the savings to our customers. We're growing through word-of-mouth from happy travelers.
How can you offer premium quality at this price?
We eliminate the traditional markups. By selling directly online, working with manufacturers (not middlemen), and keeping our operations lean, we cut costs by 50% without compromising on quality. Same materials. Same factories. Better price.
Is this dropshipping or a rebrand?
No. We work directly with ISO 9001-certified manufacturers to ensure quality control at every stage. We've inspected the facility, tested the materials, and oversee production. This isn't about slapping a logo on generic products—it's about building luggage the right way.
What if I don't like it?
You have 14 days from delivery to return unused luggage for a full refund. We also offer a 2-year warranty covering manufacturing defects. We stand behind our product because we believe in it.
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